EQUAL | OPPOSITE VANS X GOODHOOD COLLABORATION
The debut collaboration between Vans and, contemporary lifestyle retailer, Goodhood launches this Saturday.
Bringing to life a theme of Equal | Opposite, the collection is a ‘Vault by Vans’ unisex pack that features the Goodhood monogram and logo in repeat across the uppers and laces of two iconic Vans silhouettes – the Sk8-hi and the Authentic.
Inspired by Newton’s law of physics which states that for every action there is an equal and opposite reaction with forces on an object being consistently identical, the pack comprises three shoes where both women and men are equally represented. The collaboration features a white and black Sk8-hi that runs in a female size break, with the inverse colours appearing on a second Sk8-hi in men’s sizing. The trio is completed by a white and black authentic available in a full unisex size range.
Celebrating its 10th anniversary in 2017, The Goodhood Store has been a destination retailer for contemporary apparel and footwear since its inception. With a belief that every product stocked has a story and relevance to their ethos, Director Kyle Stewart commented: “The project afforded us the opportunity to design product with a unique unisex mentality and the finished product represents our brand in it’s truest sense and treats both the men and women customers as complete equals.”
The Vans x Goodhood pack will be available from Goodhood’s East London store and Online from Saturday 29th April 2017.
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