September 14, 2020
VANS X MOMA
Vans and MoMA Collaborate to Launch Special Edition Footwear and Apparel, Celebrating the Museum’s Collection and Works by Prominent Artists
Two-part series debuts with Salvador Dalí, Vasily Kandinsky and Claude Monet followed by a second artist release this November
Vans, the original action sports brand and advocate for creative expression, is proud to announce its upcoming collaboration with one of the world’s foremost museums devoted to modern and contemporary art, The Museum of Modern Art (MoMA). With a shared passion for inspiring individual expression around the world, Vans and MoMA have come together to debut a series of special edition products this fall. The artists featured reflect the diversity of MoMA’s collection with artworks by Salvador Dalí, Vasily Kandinsky, Claude Monet, Edvard Munch, Jackson Pollock, Lybov Popova and Faith Ringgold.
The first release of footwear, apparel and accessories will launch worldwide Sept. 30, followed by another installment in November. Both feature art represented in the museum’s collection, chosen by Vans in collaboration with MoMA. Each product was designed with careful consideration and a deep appreciation of the art, translated on Vans Classic styles.
“MoMA is excited to finally reveal the Vans collaboration as they, too, have a rich legacy of supporting artistic expression,” says Robin Sayetta, Associate Director of Licensing and Partnerships at MoMA. “We pursue a limited number of product collaborations and our goal is always to engage a broader audience with modern art. We are thrilled to reach art lovers around the world through Vans’ global network.”
This first of two launches will debut in September with products featuring iconic works by Salvador Dalí, Vasily Kandinsky and Claude Monet.